Serbia World Music Festival (SWMF) was established as joint project between the City Council of Gornji Milanovac in Serbia, local enthusiasts and a group of Norwegians with strong relations to Serbia. The aim of the festival is to unite artists with different cultural backgrounds through a number of concerts as well as other cultural activities.

Ethnical music is looked upon as traditional music with quite strict forms. Through history there have been many attempts to preserve ethnical music by isolating it from music from other regions. SWMF is working in the opposite direction in trying to create a new musical universe where traditional music is presented in not so traditional ways, the result being a number of unique concerts. The whole festival is characterized by a much enthusiasm and a great love for music that knows no borders, as all the artists and everybody behind the festival are working on a non-profit basis.

The program offers a great diversity, although Roma music plays an important role. In addition to the concerts SWMF offers a great variety of other activities as well: dance performances by famous groups from different corners of ex-Yugoslavia, exhibitions and traditional food and drink from local producers.